American Crew

Meet American Crew: Leader in Men's Care

Originated in 1994 by the visionary stylist David Raccuglia, American Crew marks the rise of cared for being with an assortment specially designed for men. As a pioneer in the men's care industry, American Crew offers top quality products for hair, skin, shaving and styling. We stand for innovation, quality and professionalism, aimed at men who value their appearance without compromising on their masculinity.

The range: hair, skin, shaving, and styling

From the revolutionary fiber to the versatile forming cream and the classic pomade, American crew supplies styling solutions that make every look possible. Clean and care for our shampoos, conditioners and 3-in-1 products, while our shaving products offer a smooth and comfortable shaving experience. Familiar by professionals and loved by consumers worldwide, we continue to innovate to meet the dynamic needs of modern men.

Discover the difference that American can make crew in your daily care routine. Join the millions of men worldwide who trust American Crew for their grooming. Feel good, look great.