Floris London

Floris London: History, Heritage and Luxury Perfumes

Discover the rich history and timeless heritage of Floris London, a leading British perfume house that has been creating luxury perfumes for more than two centuries. Founded by Juan Famenias Floris and his wife Elizabeth, Floris started out selling perfumes, combs and shaving products in London's elegant St James district. The store they opened at 89 Jermyn Street remains the heart of the business and is still run by their descendants today.

Discover the History of Floris London

From the first Royal Warrant as Smooth Pointed Comb Maker for King George IV to the iconic perfumes loved by royalty and celebrities around the world, Floris has a rich history full of highlights and milestones.

Experience Robert Floris' journey abroad to find ingredients for the iconic Neroli Voyage Eau de Parfum, inspired by a letter he sent to Jermyn Street. Discover Floris's links with celebrities such as Winston Churchill, Ian Fleming and Marilyn Monroe, who were all regular customers of the Jermyn Street store.

From the traditional artisanal techniques still used to handcraft the products to the innovative launch of Bespoke Fragrance Services, Floris remains a pioneer in the world of luxury perfumes and care products.

Discover for yourself why Floris London has been synonymous with elegance, quality and luxury for more than 200 years.