Björn Landén - Mr Bear - is the founder of the first Swedish beard care brand. Bjorn was looking for a good natural care for his own mustache and beard. In 2012 he started development at the kitchen table and is now one of the best-selling beard care brands worldwide.
Product information
100% water-soluble pomade. So washable without shampoo. Does not dry out the hair. Total control over your own hairstyle. Contains only natural ingredients.
This pomade provides a firm matte texture and a natural look. The added Bentonite makes the hair fuller, provides extra volume, and prevents frizzy dry hair. The pomade contains naturally nourishing ingredients that strengthen the hair and soothe the scalp. It has a fresh and spicy scent of citrus, sea buckthorn, cedarwood, and tonka bean.
Matte shine, medium hold.
Result
Malleable hair, texture, and volume.
Use
Rub a small amount between the palms. Distribute evenly and thoroughly through (towel) dry hair and work in. Then comb or knead the hair into the desired shape.
Active ingredients
Aqua, Lanolin Cera, Sodium Polyitaconate, Kaolin, Bentonite, Cera Alba, Hydrogenated Ethylhexyl Olivate, Olive Oil Polyglyceryl-6 Esters, Potassium Olivoyl Hydrolyzed Wheat Protein, Glycerin, Carthamus Tinctorius Seed Oil, Polyglyceryl-6 Pentaoleate, Sorbitan Oleate Decylglucoside Crosspolymer, Shorea Robusta Resin, Cetearyl Alcohol, Glyceryl Oleate, Glyceryl Stearate, Hamamelis Virginiana Leaf Water, Equisetum Arvense Extract, Urtica Dioica Leaf Extract, Helianthus Annuus Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Parfum, Juniperus Virginiana Wood Oil, Citrus Reticulata Leaf Oil, Lavandula Angustifolia Oil, Rosmarinus Officinalis Leaf Oil, Citrus Bergamia Peel Oil Expressed, Tocopherol, Limonene, Linalool, Citral, Geraniol, Lactic Acid, Benzyl Salicylate, Alcohol Denat., Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Potassium Sorbate, Dehydroacetic Acid.
Contains no PVP, VP/VA, silicones, or microplastics.